Start building your mobile presence with AdWords. Take the mobile-friendly test Mobile searches make up more than half of searches on Google.com and for many advertisers, the majority of traffic comes from people on their mobile phones. But your customers aren't just using their phones to search for your website....
Big consumer life events can provide marketers with a trigger to acquire and retain customers but brands need to obtain and manage data more effectively. Although marketers realise the importance of targeting consumers during specific life events, such as moving house, buying a car or having children, many are struggling to...
The vast majority of websites out there are attempting to sell something to the people that land on their pages, whether directly, through an affiliate, or banners. Regardless, the prevalence of these kinds of techniques leaves customers reluctant to pay attention, making marketing an integral...
In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Even if your company...